unit6:social media and globalisation

release of a new product or service plan the social media marketing campaign for the realise or launch of the product break down the brief into sections                                                                                                                                                                                                                                                   ...

Cultural censorship of social media and the impact of media production (e.g. in China, North Korea, Turkey) - 'free press', criticize 'gov state' - they don't allow audiences/ social media users. Bias and ideology (e.g. in term of cultural distinction of social norms and marketing practice) Depending on different laws some content cant be distributed in different countries. ideology - values, beliefs and view points hegemonic - dominant ideology 

 Media regulation - when different media products gets regulated by a company to make sure that all content is appropriate and isn't offensive.  - ofcom - ipso - ASA - advertising 

Data protection act - not realising personal and private details Freedom of speech - the right to speak about what they believe  Inciting hate speech - violence of speech about individuals Injunction - prohibiting a person from taking an action https://www.standardmedia.co.ke/ureport/story/2001264679/manchester-united-star-caught-cheating-on-model-girlfriend-with-single-mom https://twitter.com/ofcom/status/1432993021222703105 explain why personnel should be mindful of what they put on social media. I believe that personnel should be mindful of what they put on to social media as they could post something offensive and could result in harmful or damaging consequences for not only the person who posted it but also the person who the post was aimed at. If someone from your working environment sees and belies what your posting can be offensive then they would have the right to fire you as they wouldn’t want you representing their company in that way online, s it could effect the busine...

proliferation of social media  large amount of social media which is available  ofcom - tv/radio ipso Asa - advertising self regulating (personal) - you choose what you put online - individuals can't communicate 

 Disadvantages of social media moral panic - a theory that can be used to describe the way in which the ,ass media create folk devils out of products or groups of people (tiktok - international security concern) Fake News - the way in which unauthorised or untrue news sources are spread virtually using social  media (donald trump -) when something spreads virally it can also be a negative thing bot just a positive depending if it is true. trolling/cyberbullying - are terms used to described the way that celebrity/individuals are targeted online in negative ways.  negative body image/unrealistic expectations - is way which social media and online technologies can be used to promote false lifestyles, which can be damaging to mental health of teenagers. negative publicity for brands or companies-viral memes, parodies, sarcasm are all problems for large brands. cultural impact - proliferation of social media cultural imperialism and promotion/ obsession with celebrity culture...

 Long Tail Theory: To describe the way in which new technologies have enabled audiences to have choice over the about of media they can access. Not just mass/ popular, nut niche. Web economics - not as popular people can sell their content as well just like popular people. pushed recommendations by the web (Web 3.0 or the Semantic Web) how did the interactive web develop?  encourages other [people to access more than just mainstream and popular content.

  1a) Identify three possible problems media producers might face when using twitter to market a digital media product. -twitter is a micro blogging app - limited characters -twitter is popular -twitter has lots of opinionated 'traffic' individuals  -cant promote a product if you have a small following    The  problem with using Twitter to market a media product is that it is a micro blogging app, this means it has limited characters therefore when writing about the product you can only write about certain parts of the product. A problem in which producers may face when prompting a product is that to promote a product you need to build up a following so people see what you are promoting. The target audience of the media product may not use Twitter. b) Explain one way that social media has contributed to a change in the way music is distributed. -streaming services  -feature links to streaming content  -video on demand content  -tradition...