unit6:social media and globalisation

Crowd funding - people who go online, state they are going to make a project and ask people to fund it. kickstarter - largest platform in the world for funding Crowd source - sourcing a model in which individuals or organisations obtain personnel for projects and to collaborate on projects

Howard Rheingold foresaw the sharing of technology, software, ideas and content and termed the phrase electronic agora.  - blogs - reddit  - gamespot  - Cora  - discourse - stack over flow - break time free

Digital Trendsetting  Molly-mae  Collaborative production  Cloud9 Online UGC content  Soundcloud                         Video games  e-sports Virtual environments second life  Tutorials  YouTube 

David Gauntlett - web-utopian Online communication helps bring about a more democratic, decentralised and Liberian society

Global Village - one day the world would be interconnected with one another. This would bring about a tribal mentality (in and out groups) - political context this can be seen as discriminatory and having negative connotations . Twitterati - Pierce Morgan  postive:  communicate and connect with other people around the world access information easier  developed lifestyle know what's happening around the world  disadvantage:  misuse of information risk of fake use trolls developed countries - technological divide 

Cross platform marketing marketing across multiple media platform  Wikinomics theorists - Tapscott and Williams  changed the global economy and can distribute it to a platform.