LO2: Positives of social media and globalisation and web-utopianism

David Gauntlett - web-utopian

Online communication helps bring about a more democratic, decentralised and Liberian society

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LO3/LO4: Glossary

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USP: unique selling point - the aspects of a product that makes it stand out from competitors  UGC: user generated content - the media content made by prosumers in the digital age Folksonomy - basically a system of sharing ideas of ideas across an online community. achieved through geo=tagging, sharing, tagging (folk - community, tasconomny - system so tis a port manteau.  Social media metrics/measurements - analysis of the number of people accessing posts e.g. using tools such as Sprout Social Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending Social media sales funnel - a marketing funnel is a path that your customers or potential audience travel through 
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