unit6:social media and globalisation

USP: unique selling point - the aspects of a product that makes it stand out from competitors  UGC: user generated content - the media content made by prosumers in the digital age Folksonomy - basically a system of sharing ideas of ideas across an online community. achieved through geo=tagging, sharing, tagging (folk - community, tasconomny - system so tis a port manteau.  Social media metrics/measurements - analysis of the number of people accessing posts e.g. using tools such as Sprout Social Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending Social media sales funnel - a marketing funnel is a path that your customers or potential audience travel through 

release of a new product or service plan the social media marketing campaign for the realise or launch of the product break down the brief into sections                                                                                                                                                                                                                                                   ...

Cultural censorship of social media and the impact of media production (e.g. in China, North Korea, Turkey) - 'free press', criticize 'gov state' - they don't allow audiences/ social media users. Bias and ideology (e.g. in term of cultural distinction of social norms and marketing practice) Depending on different laws some content cant be distributed in different countries. ideology - values, beliefs and view points hegemonic - dominant ideology 

 Media regulation - when different media products gets regulated by a company to make sure that all content is appropriate and isn't offensive.  - ofcom - ipso - ASA - advertising 

Data protection act - not realising personal and private details Freedom of speech - the right to speak about what they believe  Inciting hate speech - violence of speech about individuals Injunction - prohibiting a person from taking an action https://www.standardmedia.co.ke/ureport/story/2001264679/manchester-united-star-caught-cheating-on-model-girlfriend-with-single-mom https://twitter.com/ofcom/status/1432993021222703105 explain why personnel should be mindful of what they put on social media. I believe that personnel should be mindful of what they put on to social media as they could post something offensive and could result in harmful or damaging consequences for not only the person who posted it but also the person who the post was aimed at. If someone from your working environment sees and belies what your posting can be offensive then they would have the right to fire you as they wouldn’t want you representing their company in that way online, s it could effect the busine...