LO1- Purpose and uses of social media channels

Globalisation - the production, distribution, and consumption of media products on a global scale.

Media is a cause of globalisation, rather than just another globalised industry.

Diffusion of ideas 



Netflix produce different series and also films which are distributed to many countries around the world (over 190) such as China, North Korea and Syria. Netflix can mainly be accessed through the app which is available on a TV, on a phone or tablet, on a PC/computer and on the web. 

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LO3/LO4: Glossary

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USP: unique selling point - the aspects of a product that makes it stand out from competitors  UGC: user generated content - the media content made by prosumers in the digital age Folksonomy - basically a system of sharing ideas of ideas across an online community. achieved through geo=tagging, sharing, tagging (folk - community, tasconomny - system so tis a port manteau.  Social media metrics/measurements - analysis of the number of people accessing posts e.g. using tools such as Sprout Social Social media aggregation - using online tools (such as Hootsuite) - to pull together your online content so it is released across different social media to maximise the message you are sending Social media sales funnel - a marketing funnel is a path that your customers or potential audience travel through 
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