do now: starter task - Long tail theory

 Long Tail Theory:

To describe the way in which new technologies have enabled audiences to have choice over the about of media they can access. Not just mass/ popular, nut niche. Web economics - not as popular people can sell their content as well just like popular people. pushed recommendations by the web (Web 3.0 or the Semantic Web)

how did the interactive web develop? 

encourages other [people to access more than just mainstream and popular content.



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