Section A Assessment Review Work

 

1a) Identify three possible problems media producers might face when using twitter to market a digital media product.

-twitter is a micro blogging app - limited characters

-twitter is popular

-twitter has lots of opinionated 'traffic' individuals 

-cant promote a product if you have a small following   

The problem with using Twitter to market a media product is that it is a micro blogging app, this means it has limited characters therefore when writing about the product you can only write about certain parts of the product.

A problem in which producers may face when prompting a product is that to promote a product you need to build up a following so people see what you are promoting.

The target audience of the media product may not use Twitter.

b) Explain one way that social media has contributed to a change in the way music is distributed.

-streaming services 

-feature links to streaming content 

-video on demand content 

-traditional distribution, physical copies 

Social media has contributed to change the way music is distributed is that before social media you could only access music through physical copies such as CD's however, now that music is digital it makes it more accessible as it can be accessed anywhere at anytime through different apps such as Youtube. 

c) Explain two ways that social media can be linked to the change between the digital and traditional global distribution of media products.

-awareness of product can be spread more quickly 

-globalisation - the world is getting smaller global village

-more money can be made as people are reached easier and quicker 

-products are also available online so can be shared for purchase more easily 

A way which social media can be linked to the change between digital and traditional global distribution of media products is that the awareness of the products can be spread more quickly through globalisation and the world is getting smaller due to global village. 

Another way this is that products are available online and can be shared for purchase more easily giving the company larger profits. They also have an increase in profit as people are reached easier and quicker to distribute different media products. 

1a) Identify three ways that social media allows producers to collaborate when working on a project. 

-crowdfunding

-crowdsourcing 

-prosumers

-global collaboration 

A way which you can collaborate when working on a product is crowdfunding as you can advertise on social media that producers can promote that they need help to fund a product. 

b) Explain one way that globalisation can support the production of a digital product 

- sharing/making products globally

-sharing ideology/ideas

Globalisation can reach sourced and other assets as you can share ideas globally to create a product, for example sound-cloud.   

2)Identify two social media channels that can be used by a commercial media company. Explain how each can be used to advertise the company's products. Use examples to support your answer.

-making a profit - shared to be purchased

-access to larger audiences 

-reach specific audiences 

Twitter is an example of social media channel which a commercial media company can advertise a company's products to access larger audiences. An example of this would be Disney's twitter handle @Disney when they advertise their new film Encanto by posting an image of their film posting to show their audience when the film is going to come out.

Instagram is also an example of this as it reaches a specific audience and also makes a profit by sharing links to purchase products. An example for this would be link on Sound clouds instagram to promote metromarrs @soundcloud which links to his page on sounclouds page

3a)Explain one way that social media can be use to communicate ideology.

-globalisation 

-beliefs 

-instant communication

-peoples points of view - politics and news

-ideas and values

Social media can be used to communicate ideology through globalisation. Twitter is an example of this as people who use this platform show their points of view and different beliefs by communicating through social media. Piers Morgan, @piersmorgan, is a name which is used a lot as he shares his thoughts and values across the platform for his viewers to see. 

b)Explain two advantages of using online project planning tool for media producers. 

- store large digital assets

-save time - don't have to attend meetings

A planning tool media producers can use is Monday.com by using this platform it saves the company time as you don't have to attend meetings as all work can be accessed online.

Another example is Asana this prevents hard drive loss of documents therefore you won't be worried about work getting lost.